Dr. Bahri Baran Kocak is a dedicated scholar in aviation management, serving as an Assistant Professor at Dicle University’s School of Civil Aviation, where he integrates teaching, research, and academic service with a strong interdisciplinary outlook. Holding a Ph.D. in Aviation Management from Anadolu University, his doctoral research focused on perceptual mapping of Turkish airline services on Twitter within the framework of positioning theory, reflecting his deep interest in digital consumer behavior and aviation analytics. His expertise spans AI techniques, multidimensional and time-series analysis, social media analytics, consumer behavior, psycholinguistics, and structural equation modeling, enabling him to produce research that blends methodological precision with practical relevance for the aviation industry. He has authored impactful journal articles on topics such as airline consumer engagement across platforms like Instagram and YouTube, consumer–brand relationships, web search behavior in airline markets, and deep learning-based airport demand forecasting using Google Trends. His book chapters further demonstrate his breadth, including studies on emoji engagement in airline social media communication and the role of big data in aviation innovation. Across his scholarly contributions, Kocak has consistently examined the intersection of digital behavior, marketing analytics, and aviation management, contributing valuable insights to both academic and industry audiences. According to available academic indexing sources, he has produced 3 documents, accumulated approximately 26 citations, and holds an h-index of 3, reflecting growing recognition of his work within the research community. His academic profile demonstrates a clear commitment to advancing knowledge in aviation management, digital analytics, and consumer engagement, supported by a strong analytical skill set and an expanding body of scholarly output.
Featured Publications
Kocak, B. B. (2025). Utilizing online-centered big data in the airline industry. In Book chapter.
Koçak, B. B. (2025). How to use GenAI as a rater in marketing: A comprehensive GenAI-based content coding framework. Yönetim Bilimleri Dergisi.
KOÇAK, B. B. (2023). Comparison of artificial intelligence techniques for the UK air passenger short-term demand forecasting: A destination insight study. Journal of Aviation.
Koçak, B. B. (2021). Fly “With us”! Impact of consumer–brand relationship on consumer engagement: An empirical investigation on Turkish airline Instagram pages. Tüketici ve Tüketim Araştırmaları Dergisi, 13(2), 253–282.
Koçak, B. B. (2022). More than a thousand words!: Emoji engagement on Turkish airline Instagram pages. In Cases on developing effective research plans for communications and media studies.
Kocak, B. B., & Atalik, O. (2019). Perceptual maps of Turkish airline services for different periods using supervised machine learning approach and multidimensional scaling. International Journal of Sustainable Aviation.